Although these high-profile and very public cases are meant to ward off others from infringing on copyright, people continue to seek out Movies and TV Shows online. Where do they often end up? Well...Its most likely on a site hosting the content illegally or they will download it onto they're computer through some peer-to-peer software, for viewing offline.
Often these videos are hosted by a company outside of copyright jurisdiction, they can be of low quality and do not have appropriate licensing agreements in place for that content - ultimately resulting in lost revenue to the production company or royalty owners.
There are two major problems that need to be addressed by a company seeking to host TV Shows and Movies legally. The first is storing and delivering the content, which often means astronomical fees for 100's of Terabytes or even Petabytes of Storage space (1 terabyte = 1024 gigabytes) and high speed, reliable and unlimited bandwidth connectivity. If you manage to find a way over this hurdle then you are often limited by the second problem, the TV/Movie industry itself!
It is such an arduous task to license content legally
The process is outdated and needs streamlining for today's on demand society. At this very moment production companies and royalty owners are losing out on a lot of money, for content that they created and paid for! In my opinion there is a way out - there looks to be such a simple solution - "Pay-Per-View Revenue Sharing Agreements".
An auditable system is put in place that accurately records if a viewer watches all of a TV Show/Movie (where all might be contracted to mean 80% of the video was viewed) and the system will also record instances where the content is only part viewed. Video advertising is placed at the beginning of the content and at pre-determined intervals in the video (e.g. every 15 minutes). For each advert viewed both the host and copyright owner share advertising revenue - at an agreed upon percentage.
Theoretical Projection of Earnings
NOTE: These are actual view count figures off a popular video links site and the film was chosen at random.
- Film: Jaws (1975)
- Film Length: 130 minutes
- View Count: 38,537
- 60% watched whole movie: 23, 122
- 20% watched half the movie: 7,707
- 10% a quarter of the movie: 3,854
- 10% chose to turn it off soon after the first adverts: 3,854
- 15 second Ad impression cost: $0.25c
- Adverts per ad break: 2
- Ad break shown at start, then every: 15 minutes
- Number of ad breaks based on film length: 9
- Total for Film: $4.50
- TOTAL PROJECTED REVENUE: $104,049
- Number of ad breaks based on 1/2 watched film: 4
- Total for 1/2 watched Film: $2.00
- TOTAL PROJECTED REVENUE: $15,414
- Number of ad breaks based on 1/4 watched film: 2
- Total for 1/4 watched Film: $1.00
- TOTAL PROJECTED REVENUE: $3,854
- Number of ad breaks: 1
- Total for 1/4 watched Film: $0.50
- TOTAL PROJECTED REVENUE: $1,927
- Total income for film: $125,244
- Split revenue: $62,622
With the advent of high speed fibre-optic connectivity in the home, the amount of people turning to on-demand internet video is only set to increase - I do not want to see content makers losing out!
There are solutions that could help prevent copyright infringement and offer a real revenue stream back to the copyright owners - the industry just needs to adapt to them!